FOUNDER BRIEF · 2026-09-21 · GATES NOT CALENDARS

CAN WE MAKE MONEY?

Honest odds for Sin Muela / Moshpit Elite — arcade + forever URL + War Room show. Not hype. Full SSOT: MONETIZATION.md.

Odds before polish + ~100 real players: low. After those gates + itch tip jar + show tips: plausible coffee / gas money — not rent. Top 2: itch PWYW, then Ko-fi/Patreon for the show. Don’t charge the game until feel cert + bottles + mobile + tutorial.

Gates

BEFORE POLISH GATE · now (~75% beta)

Tip jar labeled “support the build” only. Hard price = reputation hit. Feel cert still open.

AFTER POLISH GATE

itch PWYW / $0 min becomes ethical. Expect downloads ≫ payers (often ~1–5% pay something).

AFTER FIRST ~100 PLAYERS

Enough signal for tips, show patrons, fair cosmetics. Still not “hit” territory.

Ranked paths

01 · GAME

itch.io tip jar / PWYW

Free play on play.sinmuela.org; itch for download + name-your-price. Best fit after beta 100%.

02 · SHOW

Ko-fi / Patreon for War Room

Agent drama, tunnel nights, inbox seasons — tip the show, not loot boxes.

03 · LATER

Cosmetics (Viejitos…) · merch · B2B case study

Adult optional packs only. Merch after brand love. Sponsored forever-URL = unlikely. Pit-crew process licensing = maybe.

Hard no: gacha, pay-to-win, monetizing the Niños profile, or selling unfinished arcade as finished.

Don’t charge until

Case studies

Hive Time · itch PWYW

Downloads ≠ payers; reminders + honest PWYW framing help.

cheesetalks.net/hive-time-finances

Pretendo · 4 months itch

~5% of PWYW downloaders paid; one priced game beat ten PWYW combined.

pretendo.games — itch postmortem

Vampire Survivors

itch quiet → Steam EA + streamers + polish. Lottery + craft, not a week plan.

howtomarketagame.com

AI build-in-public

Ashen Crown / Dreamseam / Vibejam — process fame ≠ product revenue. Steal taste control.

/polish-case-studies · Ashen Crown

Tips mix

tiny wanderer: Patreon ~11% of annual; Ko-fi in the “other” bucket — slice, not whole.

tnywndr.cafe year-3